If you’re in the online marketing game, you’ve probably heard the term SERP at least once. In case you haven’t, SERP stands for Search Engine Results Page. It’s what you see after you type in a search on Google, Bing, or any other search engine. Essentially, it’s the page that pops up with a list of websites, articles, and images that are related to your query.

What Are Organic Search Results?

When we talk about organic search results, we’re talking about the non-paid results that show up on the SERP. These are the results that Google’s algorithms have deemed to be the most relevant to a particular search query. Organic results are displayed in order of relevance, with the most relevant results appearing at the top.

What Are Paid Search Results?

What Are Featured Snippets?

You’ve probably seen featured snippets before, even if you didn’t realize it. These are the short summaries of content that show up at the top of the SERP, above the organic results. Featured snippets give users a quick answer to their query without requiring them to click through to a website.

What Does SERP-Free Mean?

So, where does SERP-free fit in all of this? When we say “SERP-free,” we’re usually referring to organic search results. The idea is that if your website is SERP-free, it’s not showing up at all in the organic results. Instead, it’s getting traffic from sources other than search engines, such as social media or direct links.

Now, before we dive into why you might want to go SERP-free, it’s important to note that this doesn’t mean your website is entirely invisible to search engines. You can still appear in local search results, image results, and other places – just not in the organic results.

Why Go SERP-Free?

So, why would anyone want to go SERP-free in the first place? There are a few reasons.

First off, SERP-free can be a good option for businesses that don’t necessarily need to rank high on search engines. For example, if you have a website that’s primarily for internal use or a small community, you might not need to worry about SEO as much.

Secondly, going SERP-free can be a way to avoid the constantly-changing algorithms of search engines. SEO is a game that’s always changing, and it can be hard to keep up. By focusing on other sources of traffic, you can avoid the stress of trying to rank higher on search engines.

Thirdly, going SERP-free can be a way to build a more loyal audience. When someone finds your website through a search engine, they’re often just looking for a quick answer to a question. They may not be interested in sticking around or engaging with your content beyond that one visit. On the other hand, if someone finds your website through social media or a direct link, they’re more likely to be invested in what you’re offering.

How to Go SERP-Free

So, how do you actually go SERP-free? The answer is simple – focus on other sources of traffic. This could mean:

– Building a strong social media presence

– Running paid ads on social media or other websites

– Guest blogging on other websites and including a link back to your own site

– Sending out newsletters or email campaigns to your audience

– Encouraging website visitors to share your content on social media or with friends

It’s worth noting that going SERP-free doesn’t mean you should ignore SEO altogether. While you may not be focusing on ranking high on search engines, you should still make sure your website is optimized for search engines as much as possible. This means:

– Using relevant keywords in your content

– Using descriptive titles and meta descriptions

– Optimizing your images

– Making sure your website is mobile-friendly

– Regularly updating your website with fresh, high-quality content

Conclusion

In conclusion, going SERP-free can be a viable strategy for some businesses. While it may not make sense for everyone, it can be a way to avoid the constantly-changing world of SEO and build a more loyal audience. If you’re thinking about going SERP-free, remember to focus on other sources of traffic and keep SEO in mind as much as possible. By doing so, you can build a strong online presence no matter where your traffic is coming from.

Author Bio:

This is Aryan, I am a professional SEO Expert & Write for us technology blog and submit a guest post on different platforms- Technoohub provides a good opportunity for content writers to submit guest posts on our website. We frequently highlight and tend to showcase guests.